The courses

We recognise that in today’s tough environment, resources are at a premium, so we have developed a series of high impact one day courses to make the most of your time. They are interactive, workshop style – ensuring delegates can focus on the special needs of their organisation and come away with skills and techniques that can be put into action straight away.

The courses work together and you can pick and mix the modules to match your specific needs. The courses include:

Tourism marketing

• Bringing more visitors to your attraction or venue

It may be stating the obvious to say that attracting new visitors and making sure they return, is the life blood of any tourist attraction. Whether you are a theme park or stately home - museum or canal boat operator - whatever your attraction, the time has never been better to look beyond our shores for those extra visitors. There is a big world out there and with favourable exchange rates, UK venues have a lot to offer.

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• Bringing more guests to your accommodation

Whether you own or run a hotel, guesthouse, holiday homes, parks, farm accommodation or B&B, getting those bookings up and keeping them up must be a prime objective. However, the time has never been better to look beyond our shores for those extra visitors. There is a big world out there and with favourable exchange rates, UK venues have a lot to offer.

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• Leadership skills for new managers

It makes a lot of sense to promote your own people – people you know with the skills you need. But often people with great operational abilities and experience may lack the critical leadership skills required by their new roles.

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• Welcome and the halo effect

Psychologists suggest that you make a decision about a person, place or situation within the first few seconds and then proceed to look for reasons to justify that decision. If a first impression is positive it is called the ‘halo effect’ – and people then look for more plus points to support their first assessment.  For your venue, securing that ‘welcome halo’ is vital – if you or your staff don’t succeed then you have a big hill to climb to keep that customer happy and ensure they come back.

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• Digital communications for the tourist industry

The tourist industry is global and so are digital communications – put the two together and you have an unbeatable combination for attracting new visitors, developing relationships, and ensuring they return.

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• Language, culture and tourist venues

Our markets are global and increasingly we find ourselves dealing with language and cultural issues. With a little preparation we can ensure a happy and positive experience for all our visitors regardless of language or culture – we can build a competitive edge that makes sure they come back and encourage others to follow them.

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Tailor-made training

We can also provide tailor-made training programmes designed specifically for your organization and your people. These may be one-off workshops, multi-day courses, or programmes of a series of modules working towards specific targets. As with all our courses these are results driven and constructed to achieve exactly the objectives you set.
One of our programme directors will work closely with you to agree objectives and construct the most efficient and effective programme.